Monetising Data & Analytics

Case Studies

Sales enablement and Demand Generation for a global software organisation

Decisionbox delivered a sales enablement programme for a major international software corporation, including seminars, video and supporting materials, designed to help the sales teams sell with ambition. The unique combination of our executive experience, operational accountability and expertise in data and analytics enabled us to clearly explain global trends, create compelling messaging and actionable tips and guidance. We also supported demand generation activities with keynote and plenary presentations at client events across the world as well as bespoke seminars for key client executive teams.

Analytics enabling targeted linear TV advertising for a UK media operator

Responsible for building the world’s largest proportional viewing panel and globally pre-eminent single consumer view for a leading media platform. This analytically-enabled asset enabled award-winning targeted advertising systems which delivered multi £m new revenue streams. The capability collected and consolidated granular viewing data from customers across all devices and, using advanced analytics, transformed this into valuable new products.

Creating a new Data & Analytics Professional Services practice for an international marketing services plc

Created a new professional services proposition, majoring on analytics, for the UK division of a global data and marketing services organisation. Built the team and capabilities which grew within four years to represent 35% of divisional revenues. Clients included most of the major UK banks and insurers; Sky; Microsoft in the USA and Prudential in Asia.

Monetising data and analytics to create an innovative new marketing services business

Led the development of new propositions to monetise a powerful understanding of TV audience behaviour at scale. The resultant B2B business offered large UK advertisers the ability to combine their customer transaction data with actual viewing data, enabling an understanding of path-to-purchase and an enhanced ability to refine media planning to optimise returns. The launch of this innovative proposition created significant interest in the marketplace leading to new contract wins and a business growth of around 20% pa.