For an advertiser the primary business objective is to create demand. Most advertisers have a defined consumer and will have spent time...

How our TV viewing behaviour can provide improved identification in a post-cookie world Nothing is more powerful than habit. First, we...

As the capability for consumer targeting on digital becomes ever more sophisticated, so the scope of addressable audience segments on TV...

With Disney and Netflix becoming the latest providers to succumb to the inevitable commercial realities of the subscription-only TV...

Viewer behavioural targeting on TV is superior to both digital behaviour attribution and 3rd party data Whilst there is a lot of talk...

TV targeting attributes have to align with the speed of the consumer, not the speed of the organisation Audience targeting on TV remains...

Standardised TV behavioural-targeting attributes can align with digital and help facilitate cross-media campaigning Aside from accurate...

Highly placed AI people have already bought apocalypse retreats In an interview recently, a respected US technology author said: “.. it...

Tony Mooney, Managing Director of Decisionbox For me, the only purpose of collecting any data is to generate better insight. And the only...