TV behavioural targeting can reach the parts others can’t
For an advertiser the primary business objective is to create demand. Most advertisers have a defined consumer and will have spent time...
TV behavioural targeting can reach the parts others can’t
You are what you watch
How to transform your TV targeting to digital media targeting standards without stress
More TV advertising just means more tune-out without a focus on relevancy
Audience targeting on TV needs to move into the 21st century
TV audience targeting must reflect the dynamics of consumer behaviour
Omni-channel campaigning is a pipedream without an omnichannel set of audience targeting attributes
Understanding the pitfalls and prizes of rapid decisioning with artificial intelligence
It's All About The Decision