Media & Telecoms

With our long experience at executive level in major media organisations, such as Sky and the BBC, we offer extensive expertise in the converged media and telecoms sector, from TV to Mobile and Broadband.

Driven by pervasive connected computing, the scope and scale of the TV industry has dramatically changed over the past decade. Consumers now have a wide variety of choice in TV consumption with the establishment of many providers and both subscription and advertising-funded services out-competing traditional public service broadcasters (PSBs). TV viewing via OTT and on-demand, whether TV set, mobile device, or computer, is becoming the dominant behaviour.

With this comes the requirement for a new set of skills to be successful, largely centred around the effective use of data and analytics to transform business models in order to survive and prosper in the new reality of media and communications.

Where we can help

Engagement & Churn Management

Addressable TV Advertising

Data-driven TV Content

Exploiting viewer data assets

The critical need for a better use of data and analytics to drive decision-making

Consumer research has long suggested that monthly subscription pricing becomes highly elastic once it reaches modest (by traditional Cable pricing) monthly amounts, leading to high churn. In addition, competition for consumer TV subscriptions is increasing.
Most SVOD operators are considering introducing some form of advertising on their platforms to maintain revenue growth and AVOD players are having to become more sophisticated in targeting to match the video offerings of the digital giants.
Content is king but costs and rights inflation are placing huge pressures on business models. Hence a forensic understanding of the true value of content is essential. Which content rights deliver the best value as a customer portfolio? Which combinations of rights maximise customer numbers? What are the fewest rights to satisfy all customer groups? Which rights are super-serving the customer base?
With increasing set-top box use and IPTV, TV operators are sitting on a valuable asset of viewing behaviour that can be put to use in meeting these challenges. However, it is easy to make expensive mistakes. We have the hard-won experience in building these capabilities to deliver the best outcomes.

TV Operators are facing several challenges to future income streams and better data and analytics capabilities are central to success.

Analytics enabling targeted TV advertising for the leading UK Pay TV operator

Responsible for building the world’s largest proportional viewing panel and globally pre-eminent single consumer view for Sky AdSmart. This analytically-enabled asset enabled award-winning targeted advertising systems which delivered multi £m new revenue streams. The capability collected and consolidated granular viewing data from customers across all devices and, using advanced analytics, transformed this into valuable new products.